ASA

The ASA monitors the media to make sure ads don't break the rules and acts on complaints.

The ASA covers:

• magazines and newspapers
• radio and tv
• television shopping channels
• posters
• cinema
• direct mail
• internet
• leaflets and brochures
• commercial email and mobile messages
• CD ROMs, DVDs, videos and faxes
• sales promtions

Craven A 1930s

The advert is advertising cigarettes. It's claiming that it's good for you "For your throats sake smoke Craven A" and it will make you good at sports. Companies wouldn't be able to do this today because what it's saying is wrong and it's illegal to advertise cigarettes. 

Maltesers 1950s

The advert is claiming that it will help you loose weight "Choose the chocolates that can help you keep slim..." Companies wouldn't be able to do this today because what it's saying isn't true.

I think that the issues in adverts that get complained about the most are that adverts are misleading.

Paddy power advert

I think this advert got so many complaints because in the advert they kick a cat and it looks like they just brush it off like it's nothing. I also could of got some complaints for discrimination of blind people. The ad should've been band because a lot of people found it offensive.