ASA

The ASA monitors the media to make sure ads don't break the rules and acts on complaints.

The ASA covers:

• magazines and newspapers
• radio and tv
• television shopping channels
• posters
• cinema
• direct mail
• internet
• leaflets and brochures
• commercial email and mobile messages
• CD ROMs, DVDs, videos and faxes
• sales promtions

Craven A 1930s

The advert is advertising cigarettes. It's claiming that it's good for you "For your throats sake smoke Craven A" and it will make you good at sports. Companies wouldn't be able to do this today because what it's saying is wrong and it's illegal to advertise cigarettes. 

Maltesers 1950s

The advert is claiming that it will help you loose weight "Choose the chocolates that can help you keep slim..." Companies wouldn't be able to do this today because what it's saying isn't true.

I think that the issues in adverts that get complained about the most are that adverts are misleading.

Paddy power advert

I think this advert got so many complaints because in the advert they kick a cat and it looks like they just brush it off like it's nothing. I also could of got some complaints for discrimination of blind people. The ad should've been band because a lot of people found it offensive.  

Viral and guerrilla adverts

Viral - something that's been shared and viewed a lot.

An example of a viral advert is the cadbury's drumming gorilla advert.

Guerrilla advert - an advert that is happening to you live.

An example for a guerrilla advert is the coca-cola happiness vending machine advert.

Representation

Stereotypes

Media institutions use stereotypes because the audience will instantly understand them. think of stereotypes as a 'visual shortcut'. They're repeated so often that we assume they are normal or 'true', however they are often negative.

Archetypes

An archetype is the ultimate stereotype. A very typical representation of a person, a place or an idea. A perfect vision. The archetypal farther - stern, powerful and controlling. 

Counter type

A representation that challenges tradition stereotypical associations of groups, people or places. Think of it as a positive stereotype. Black americans in the past have been subject to negative stereotyping (criminals). However Will Smith provides a provides a counter type as he is a positive role model.

Advertising

Advertising

List of messages in adverts:

·      If you buy a sports car women will like you

·      If you buy this product your life will be better

·      This product will make you happy

·      This product will make you good at sport

Mise-En-Scene

·      Location

·      Lighting

·      Props

·      Body language

·      Decoration

·      Costume

·      Colour

1.  This advert is trying to sell a holiday
2.  This product’s overall message is no work and no worries
3. The colour makes work look bad
4. They used a work station to make it look like you have to get away from work
5.  At the top is a beautiful island and at the bottom there’s a work desk and the person in the advert is swimming to the island

Connotation

Connotation - the meaning that you associate with an object, shape, image or colour.   

 

A yellow triangle connotes danger.

A red rose connotes love.

A four leaf clover connotes good luck.

A dove connotes peace and friendship.

Netflix is red which means it's bold and exciting, this will attract people. Red is also a warm and loving colour.

AIDA

Awareness - attract the attention of the customer.
Interest - raise costumer interest by focusing on and demonstrating advantages and benefits.
Desire - convince costumers that they want and desire the product or service and that it will satisfy their needs.
Action - lead costumers towards taking action and/or purchasing.

   

Awareness - the writing is big and simple, this will attract the customer.