Fandoms

Fan - a fan is someone who likes something or someone.

Fandom - a fandom is a group of people who like the same thing.

Consumer - a type of fan who isn't obsessed with the thing they like but they still like to talk about it. 

Enthusiast - they do everything the consumer does but is a little bit more extreme and does things like buying merch.

Fan - they do everything the consumer and enthusiast does but they are obsessed and they live and breath the thing they are a fan of.

Producer - love the thing so much that they recreate it.

I'm a fan of Dan (Danisnotonfire) and Phil (amazing phil) (Phan) and I'm a part of the Phandom. I buy Phan merch, watch all of their videos and follow them on social media. I talk about Phan with my friends and we use references like "pro tip" and "don't cry craft!". (You probably don't understand those references and now think I'm really weird) Members of the Phandom often call ourselves Phan trash and ship Phan (Phil tops ;)). Shiping something is when you find two people that you really want to be in a relationship. "Don't cry craft!" and "pro tip" comes from an April fools day prank. Phan made a joke channel called Dan and Phil crafts which had a video where they said "pro tip" a lot and at the end they said "and remember don't cry craft!".

Another fandom is the My Chemical Romance (MRC) fandom. People in this fandom are called Killjoys. My Chemical Romance is a band who broke up three years ago on 23rd March. Every year on 23rd March Killjoys like to listen to one of their songs called Welcome to the black parade. They listen to this song because it's so sad that they literally can't listen to it any other day. Killjoys can recognize this song from the first note. Killjoys ship the members Gerard Way and Frank Iero (Frerard) (Frank tops ;)). Some killjoys are so obsessed that they can tell what year a picture of Gerard Way was taken in depending on what colour his hair is.

Web 1.0
You can only read what's on websites.

Web 2.0
You can interact with the website.

Dear Globium films, thank you for giving me this opportunity.
My idea: Space and time
This film is set in the year 2379 in New York. Aliens come down to Earth and kidnap a large group of people. The aliens say that they have a week before they destroy the world. A group from the military get sent to the alien spaceship to stop the aliens in a race against time and they get given devices that they can use to stop time for 30 seconds every 5 minutes and only they can move when they use them. They use these devices to stop the aliens and the main character, Melanie, finds out that the only reason why the aliens are doing this is because another alien race had destroyed their planet. The group from the military then help the aliens find a new planet.

Main character: Melanie - played by Jennifer Lawrence because I feel like the character would be similar to katniss in the hunger games. She will be strong and independent.

This film would be appropriate for a family audience because it has a good message at the end as they end up helping the aliens and it will be an animation. There will be only a little bit of violence and when there is violence it won't be that realistic as it's an animation. There will also be no bad language. The characters will be very relatable with them all having different personalities.

This film will appeal to women as the main character is a strong, independent woman. Them female characters won't be over sexualised and won't be stereotypes.

Artificial intelligence

Films with robots:

• Wall.E
• Robots
• I, robot
• The terminator
• Ex machina
• big hero 6

Laws of robotics:

1. A robot may not injure a human being or, through inaction, allow a man being to come to harm.
2. Robot must obey the orders given to it by human beings, except where such orders would conflict with the first law.
3. A robot must protect its own existence as long as such protection does not conflict with the first or second laws.

Wall.E is a robot who is programmed to clean up Earth. He falls in love with another robot which means he has emotions.

Distribution and exhibition

Distribution and exhibition 

Exhibition - Cinema, Netflix, DVDs

Distribution - Independent film makers take their films to film festivals. Only the owners can distribute things to you otherwise it’s illegal.

Age ratings

U

This is suitable for all ages.

PG

This is intended for everyone over the age of 8 but you permission for your parents. Only mild violence and very subtle bad behavior and language.

12A

Not suitable for under 12s but under 12s are able to view it if they are with a parent.

Jurassic world

Jurassic world promotion and marketing campaign

Type of promotion	Date first promoted	Where
Trailer	25th November 2014	Youtube
Website	18th November 2014	JurassicWorld.com
Instagram
Merchandise		Red bubble
Website	18th June 2015

Apocalypse

Apocalypse - the final destruction of the world
Post apocalypse - after the apocalypse when everything is destroyed

Apocalypse scifi movies:
28 days later
land of the dead
world war z
mad max
terminator 2: judgement day 

Film name                                Species                 Characteristic        Other features

District 9                             Prawns               Crustacean            Tall, thick shell-like skin,

                                                                                             strong, sentient

Alien nation                         Tenctonese          Humanoid              Human like, spots on head

Starship troopers                 Pseudo arachnids  Insects                  Giant insect

Avatar                                Na'vi                  Humanoid              Tall, blue, big eyes, black 

                                                                                             hair

Star wars                            Ewoks                Humanoid mammal Bear, fluffy, short, adorable

Star trek: first contact           The borg            Cybernetic             half robot, half human, grey

Star trek: the motion picture  Klingons             Humanoid              Human like, weird paterns 

                                                                                            on head, redish skin

Predator                             Predator(yautja)   Humanoid             Strong, big teeth

ET                                     Greblieps            Humanoid mammal Short, long neck, big eyes

Alien                                  Xenomorphs        Genetic mutation    Tentacles, big head

1. Jean gets home from a long day at work and just wants to relax. She switches on the TV and sees that her favourite science fiction film is on - Back to the Future.

Entertainment 

2. Jean's husband Gordon was an astronaut and was accepted for the Apollo 13 mission, but he fell ill at the time of the launch and couldn't go. He switches on the TV and sees that the science fiction film Apollo 13 is on. He decides to watch it.

Information or identity 

3. Jean and Gordon have two children, two teenage girls named Alice and Poppy. All their friends are going to the cinema to see the latest science fiction (fantasy) film - The Hunger Games. Everyone is talking about it and they just have to see it, so they can discuss it with their friends.

Relationships

Are aliens good or bad?

A good alien is E.T. because he didn't hurt anyone and he just wanted to go home.

A bad alien is the aliens in The War of the Worlds because they came to earth and attacked people. 

The hypodermic needle model theory:
This theory states that people listen/watch/read media texts and believe every part of every media message they are told. They consume it like a drug straight to the brain. It is the effect of brainwashing someone. If the hypodermic needle model is to be believed, then audiences are passive.

Uses and gratifications:
Jay Blumler and Elihu Katz developed an audience theory that allows us to see what people 'do' with their media rather than what the media does to them.

• Entertainment - diversion or escape from day-to-day routines
• Relationships - where they use the 'text' to form relationships with others, e.g. online communities, discussion with friends.
• Information - learning about the world, learning new things.
• Identity - where the 'text' helps you to identify with something and to reinforce your own values.

Utopia and dystopia

Utopia - A place where everyone is happy and healthy.



Dystopia - Everyone is sad and unhealthy.

If you could live in any period of time where would you choose to live?
I'd live in the future because there would be more technology and I could live in space. Hopefully in the future there'd be no discrimination.

The Time Machine 1960
Setting/time period
1900-1966 
Props
Time machine
Non-verbal communication

Costume/make-up
Clothes from different years on the mannequin
Colours
Dull

The Time Machine 2002
Setting/time period
1899-the future
Props
Time machine
Non-verbal communication

Costume/make-up
Clothes from different years on the mannequin
Colours

Bright 

Who are sifi films aimed a

I think science fiction films are aimed at men age 18-30.

Star wars: the force awakens is a mainstream sifi film because it's aimed at everyone and most people like it. The UK age certificate is 12A so most people can watch it. It has mostly action but also has some romance which attracts more people.













Niche films are aimed at specific audiences so not everyone likes them.

Science fiction

Science fiction - not real future scientific or technological advances and social or environmental changes, space or time travel.

Examples of scifi films:

• Star Wars: the force awakens
• E.T
• The matrix
• Avatar

Stage 1: The Equilibrium - Everything is normal

Stage 2: The Disruption - Something happens

Stage 3: The Recognition - Realisation that there is a problem

Stage 4: The Repair - Takes steps to correct the problem 

Stage 5: The Restoration - Return to normality 

Exam topic: science fiction films

The last science fiction film I watched was star wars. Star wars is a science fiction film because it's set in space.

Colours: metallic, silver, blue, black
Fonts: jagged and futuristic
Setting: Outer space, the future, the past
Props/Costume: Futuristic, everyday, historical
Narrative: Conflict between good and bad. Development of new technologies and scientific principles. Physiological or biological changes. Time travel/space exploration.



 

Adidas

Adidas

Adidas adverts include a lot of famous people probably to persuade people to buy their products. They also make it look like you will be good at sports if you wear their products. 

I like this advert because it's very inspirational. It shows lots of famous footballers wearing adidas so it would make fans of the footballers want the same clothes as them.



This older advert is also inspirational but doesn't involve anyone famous. It includes normal people doing sports or cheering.

I prefer the newer advert because it's more up to date and it grabs your attention. The colour electric green is used a lot, I think it connotes energy like you need energy to play sport so you need adidas to play sport.

Coca-cola

Coca-cola
Coca-cola is probably the most popular soft drink on the market, that's likely because of their ads which involve real life situations and show coca-cola as more than just a drink. They make it look like coca-cola is a friend and it makes lives better.

I like this advert because the bright colours represent happiness and it's as if happiness will explode out of the bottle when you open it. In this advert the slogan is "the coke side of life" I like this slogan because it's short and snappy and because of the bright colours the coke side of life is happy. Your life is happier with coca-cola.

Brand - Collective image/representation of one companies product portfolio. With the addition of a company message.

4 key elements of branding

1. Name
2. Logo
3. Slogan
4. Tone

Subway eat fresh

I think they chose this slogan because it's short so it's easy to remember and eating fresh food is healthier so it tells people that subway is healthy. When people are deciding where to eat they'll remember the slogan and know that it's healthy so they'd prefer to go to subway instead of an unhealthy place like mcdonalds. 

ASA

The ASA monitors the media to make sure ads don't break the rules and acts on complaints.

The ASA covers:

• magazines and newspapers
• radio and tv
• television shopping channels
• posters
• cinema
• direct mail
• internet
• leaflets and brochures
• commercial email and mobile messages
• CD ROMs, DVDs, videos and faxes
• sales promtions

Craven A 1930s

The advert is advertising cigarettes. It's claiming that it's good for you "For your throats sake smoke Craven A" and it will make you good at sports. Companies wouldn't be able to do this today because what it's saying is wrong and it's illegal to advertise cigarettes. 

Maltesers 1950s

The advert is claiming that it will help you loose weight "Choose the chocolates that can help you keep slim..." Companies wouldn't be able to do this today because what it's saying isn't true.

I think that the issues in adverts that get complained about the most are that adverts are misleading.

Paddy power advert

I think this advert got so many complaints because in the advert they kick a cat and it looks like they just brush it off like it's nothing. I also could of got some complaints for discrimination of blind people. The ad should've been band because a lot of people found it offensive.  

Viral and guerrilla adverts

Viral - something that's been shared and viewed a lot.

An example of a viral advert is the cadbury's drumming gorilla advert.

Guerrilla advert - an advert that is happening to you live.

An example for a guerrilla advert is the coca-cola happiness vending machine advert.

Representation

Stereotypes

Media institutions use stereotypes because the audience will instantly understand them. think of stereotypes as a 'visual shortcut'. They're repeated so often that we assume they are normal or 'true', however they are often negative.

Archetypes

An archetype is the ultimate stereotype. A very typical representation of a person, a place or an idea. A perfect vision. The archetypal farther - stern, powerful and controlling. 

Counter type

A representation that challenges tradition stereotypical associations of groups, people or places. Think of it as a positive stereotype. Black americans in the past have been subject to negative stereotyping (criminals). However Will Smith provides a provides a counter type as he is a positive role model.

Advertising

Advertising

List of messages in adverts:

·      If you buy a sports car women will like you

·      If you buy this product your life will be better

·      This product will make you happy

·      This product will make you good at sport

Mise-En-Scene

·      Location

·      Lighting

·      Props

·      Body language

·      Decoration

·      Costume

·      Colour

1.  This advert is trying to sell a holiday
2.  This product’s overall message is no work and no worries
3. The colour makes work look bad
4. They used a work station to make it look like you have to get away from work
5.  At the top is a beautiful island and at the bottom there’s a work desk and the person in the advert is swimming to the island