Jurassic world

Jurassic world promotion and marketing campaign

Type of promotion	Date first promoted	Where
Trailer	25th November 2014	Youtube
Website	18th November 2014	JurassicWorld.com
Instagram
Merchandise		Red bubble
Website	18th June 2015

Apocalypse

Apocalypse - the final destruction of the world
Post apocalypse - after the apocalypse when everything is destroyed

Apocalypse scifi movies:
28 days later
land of the dead
world war z
mad max
terminator 2: judgement day 

Film name                                Species                 Characteristic        Other features

District 9                             Prawns               Crustacean            Tall, thick shell-like skin,

                                                                                             strong, sentient

Alien nation                         Tenctonese          Humanoid              Human like, spots on head

Starship troopers                 Pseudo arachnids  Insects                  Giant insect

Avatar                                Na'vi                  Humanoid              Tall, blue, big eyes, black 

                                                                                             hair

Star wars                            Ewoks                Humanoid mammal Bear, fluffy, short, adorable

Star trek: first contact           The borg            Cybernetic             half robot, half human, grey

Star trek: the motion picture  Klingons             Humanoid              Human like, weird paterns 

                                                                                            on head, redish skin

Predator                             Predator(yautja)   Humanoid             Strong, big teeth

ET                                     Greblieps            Humanoid mammal Short, long neck, big eyes

Alien                                  Xenomorphs        Genetic mutation    Tentacles, big head

1. Jean gets home from a long day at work and just wants to relax. She switches on the TV and sees that her favourite science fiction film is on - Back to the Future.

Entertainment 

2. Jean's husband Gordon was an astronaut and was accepted for the Apollo 13 mission, but he fell ill at the time of the launch and couldn't go. He switches on the TV and sees that the science fiction film Apollo 13 is on. He decides to watch it.

Information or identity 

3. Jean and Gordon have two children, two teenage girls named Alice and Poppy. All their friends are going to the cinema to see the latest science fiction (fantasy) film - The Hunger Games. Everyone is talking about it and they just have to see it, so they can discuss it with their friends.

Relationships

Are aliens good or bad?

A good alien is E.T. because he didn't hurt anyone and he just wanted to go home.

A bad alien is the aliens in The War of the Worlds because they came to earth and attacked people. 

The hypodermic needle model theory:
This theory states that people listen/watch/read media texts and believe every part of every media message they are told. They consume it like a drug straight to the brain. It is the effect of brainwashing someone. If the hypodermic needle model is to be believed, then audiences are passive.

Uses and gratifications:
Jay Blumler and Elihu Katz developed an audience theory that allows us to see what people 'do' with their media rather than what the media does to them.

• Entertainment - diversion or escape from day-to-day routines
• Relationships - where they use the 'text' to form relationships with others, e.g. online communities, discussion with friends.
• Information - learning about the world, learning new things.
• Identity - where the 'text' helps you to identify with something and to reinforce your own values.