Coca-cola

Coca-cola
Coca-cola is probably the most popular soft drink on the market, that's likely because of their ads which involve real life situations and show coca-cola as more than just a drink. They make it look like coca-cola is a friend and it makes lives better.

I like this advert because the bright colours represent happiness and it's as if happiness will explode out of the bottle when you open it. In this advert the slogan is "the coke side of life" I like this slogan because it's short and snappy and because of the bright colours the coke side of life is happy. Your life is happier with coca-cola.

Brand - Collective image/representation of one companies product portfolio. With the addition of a company message.

4 key elements of branding

1. Name
2. Logo
3. Slogan
4. Tone

Subway eat fresh

I think they chose this slogan because it's short so it's easy to remember and eating fresh food is healthier so it tells people that subway is healthy. When people are deciding where to eat they'll remember the slogan and know that it's healthy so they'd prefer to go to subway instead of an unhealthy place like mcdonalds.